Traditional and new media are important marketing tools for every organization that is looking to build profile, sell products and change perceptions. Engaging with the media, however, is not just about picking up the phone or sending out a media release. Using the media as a marketing tool is a strategic decision that demands clarity and focus from the organization and its representatives. Pearl Street can help with both.
Our respected media training (which we have shared with hundreds of leaders in business, government and the non-profit sector) can be run for groups up to 10 and is a fun and hands-on session. We use a mix of verbal, tactical and visual exercises to better understand the power and threat of the media. During our 3 hour session, we explore the importance of:
Having 3 key messages
Less is more
Building bridges back ‘home’
Knowing when you are done
After the session, participants will have confidence, tools and clarity on how to best leverage the media as a way to achieve your communication goals.